Distribution

"Distribution is the process of sharing, publishing, and promoting content on various social media platforms." blog.hubspot.com. In my initial pitch, I informed the client that marketing the app on popular social media acts would be more beneficial than televised advertising due to the fact television advertisements interrupt someone's experience leaving them with a negative experience where as people use social media in hopes of looking for a new experience.. Therefore I had to do extensive research into social media advertising

According to WebFX and sixads, Per Click Facebook typically charge between £0.38 and £1.52 per click so an average of somewhere around £150 and £600 per month so as we're planning to advertise on Facebook, Instagram and Tiktok the most we're likely to spend is £1800 per month. Instagram prices are typically around the same per click. Asgandpartners.com informs us that Tiktok is significantly put down to the fact it is very popular and also relatively new so they charge around £7.50 per click but again due to its popularity the client would see the benefits of that price. So with all this in mind we're likely to spend £4,760.52 per month advertising on all three apps so if we start off advertising for 6 months that's costing the client £28,563 but that will go up depending on how long the client wants to continue using the ads to promote their company.